TARA OLSON
Naples Park luxury pool home at sunset with Vanderbilt Beach in the distance
Investor Advisory

Navigating the 30-day barrier.

Most of Naples blocks short-term rentals. We specialize in the pockets that don't — high-yield 7-day rentals in Unincorporated Collier County, underwritten by a broker + licensed appraiser, with full DBPR and tax compliance handled for you.

The Jurisdiction Map

Same zip code. Different rulebook.

Naples STR investing is a legal exercise first, a real-estate exercise second. Buy in the wrong jurisdiction and your business model is illegal on day one.

City of Naples

Old Naples · Aqualane Shores · Port Royal

Grandfathered code generally prohibits rentals under 30 days for single-family homes. Beautiful real estate — wrong vehicle for STR cash flow.

30-day minimum
The Gold Mine

Unincorporated Collier County

Naples Park · Vanderbilt Beach · select pockets

Daily and weekly rentals are legal with county registration and a Florida DBPR vacation-rental license. This is where every viable Naples STR strategy lives.

7-day rentals legal

Where we hunt

Three pockets do most of the work.

STR Capital

Naples Park

Walk-to-beach grid, no HOA, weekly rentals fully legal. The flagship 3BR pool-home play.

Established Programs

Vanderbilt Beach Condos

Vanderbilt Towers and The Dunes — buildings with built-in rental programs and proven occupancy.

Condo-Hotel Pockets

Lely Resort

Rare purpose-built subdivisions zoned for high-turnover vacation use — a niche, but a clean one.

Financial Spotlight

The Naples Park 3/2 pool-home play.

The flagship STR asset class in 2026: a 3-bedroom, 2-bath pool home in Naples Park, walking distance to Vanderbilt Beach, no HOA, fully county-compliant.

Purchase
$1.2M–$1.4M
Gross Annual Rev
$95K–$125K
Target Occupancy
58–62%
Peak Month (Mar)
$9K+
~$110K gross / yr on a $1.2M basis — before any value-add. With a contractor's-eye renovation, both the asset and the nightly rate move up.

Seasonality

March is the Super Bowl.

Average monthly gross revenue, representative Naples Park 3BR pool home (2026 benchmarks).

Peak ($8K+) Shoulder Off-season

The 360° Service

Turnkey DBPR + tax compliance — done for you.

The paperwork is what scares novice STR investors out of the market. We handle the Collier County registration, the Florida DBPR vacation-rental license, and the monthly 11% combined tax setup so your asset is producing legally from day one.

11% total tax — 6% FL Sales + 5% Collier Tourist Development.
  1. 01

    Collier County STR Registration

    Annual filing, property safety affidavit, responsible-party designation.

  2. 02

    Florida DBPR Vacation Rental License

    State-level transient lodging license — required before guest #1.

  3. 03

    Tax Setup

    6% FL Sales Tax + 5% Collier Tourist Development Tax — registered, collected, remitted monthly.

  4. 04

    Insurance Re-Rating

    Owner-occupied policies don't cover STR. We coordinate the rewrite + flood/wind.

Underwriting Discipline

The risks we model — before you wire the deposit.

City of Naples 30-day rule

Single-family in Old Naples, Aqualane Shores, etc. cannot do <30 day stays. We don't write offers there for STR clients.

HOA rental restrictions

Even county-legal buildings can have private rental minimums in their docs. We screen the docs before contract.

Insurance shock

Post-Ian wind/flood premiums materially affect NOI. We model real quotes — not desktop estimates.

Hurricane revenue gap

Aug–Sep can lose weeks. Reserves and seasonally-weighted underwriting are non-negotiable.

Ready to own a legal, cash-flowing Naples STR?

One 30-minute call. We'll map jurisdiction, target the right pocket, model the deal with real numbers, and walk you through compliance end-to-end.

Consult Before You Commit

Schedule a Real Estate Strategy Consultation

A 60-minute private session to evaluate land value, renovation feasibility, build comparison, market ceiling pricing, and risk—before you sign anything.

Book Consultation