TARA OLSON
Naples redevelopment from frame to finished luxury estate

Strategy 01 · Redevelopment

Buy the lot. Build the asset. Capture the spread.

Naples is land-constrained. Aging single-story stock sits on million-dollar dirt. Redevelopment converts that dirt into eight-figure addresses—and 25–55% IRRs for disciplined investors.

Underwrite My Deal

The Thesis

Land is the alpha. Construction is the execution.

Scarce Coastal Land

Naples coastal zoning is built out. Inventory only comes from teardown.

Buyer Profile Shift

HNW buyers will not accept 1990s floor plans at modern price points.

Build-Cost Stabilization

Material/labor inflation has flattened—margins are predictable again.

Exit Pricing Power

Move-in luxury at $1,200–$1,800/sqft commands the deepest buyer pool.

The Process

Five phases. One outcome: a sold asset at maximum margin.

01

Lot Identification

Appraiser-trained sourcing of underbuilt lots in tier-1 zip codes (Port Royal, Aqualane, Park Shore).

02

Builder Partnership

Joint-venture or turnkey contracts with vetted luxury builders—budget-locked, schedule-locked.

03

Design & Permitting

Naples-specific FAR/coverage optimization to maximize sellable square footage.

04

Build Oversight

Weekly site walks, change-order discipline, finishes calibrated to the buyer profile.

05

Marketing & Exit

Pro photography, staging, HNW network distribution—pre-list activation 60 days out.

Case Study · Tier-1 Lot

Turning a prime lot into $1.3M of profit.

The original Naples lot before construction
Before · Lot
The completed luxury estate after redevelopment
After · Sold $3.85M
Acquisition Price$1,000,000
Construction Budget$1,500,000
All-In Basis$2,500,000
Resale Price$3,850,000
Net Profit$1,300,000

What You Get

A full-stack redevelopment partner.

  • Off-market lot sourcing in Port Royal, Aqualane Shores, Park Shore, Old Naples, Coquina Sands, and Moorings.
  • Appraiser-grade ARV underwriting before you wire the deposit.
  • Vetted builder introductions with project-cost benchmarks.
  • Permitting and design oversight tuned to current buyer demand.
  • Pre-list staging, photography, and HNW network distribution at exit.

Your Next Deal

Bring me a lot. Or let me find one.

A 30-minute call to underwrite your Naples redevelopment thesis—lot, basis, exit, profit.

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